About est

Inspired by first-hand industry experience and a passion for sharing the world’s most beautiful homes, products and design resources, Est was conceived as a digital ‘little black book’ for design enthusiasts across the world. We believe that your home is your sanctuary and we want to inspire and guide your design process through the principles of store, share, save and shop.

Miffy Coady

Managing director and co-Partner

Having built her career during the establishment years of the Australian online market, Miffy worked with numerous businesses in high growth periods including ninemsn.com.au and carpoint.com.au. As an Executive Board Member and the Commercial Director of Kidspot.com.au, Miffy was crucial in building the platform to its $48M acquisition. Prior to joining est, Miffy was the Commercial Director of NewsLifeMedia and managed a portfolio of websites with over $80M revenue.

[email protected]  or +61 408 358 324


Mandy Loftus-Hills

Client partnerships manager

With a strong understanding of digital consumer behaviour, trends and marketing, Mandy excels in partnering with SME businesses at the growth stage. She is also the unofficial CEO of est – ‘Chief Entertainment Officer’.

[email protected]


Sophie Lewis

Managing editor of estliving.com

Sophie brings a fastidious eye for design detail and a passion for the written word to est living. With an impressive portfolio of writing, Sophie is adept at digital content creation and strategy. Her inherent instinct for good design ensures estliving.com remains an authentic design resource for both an Australian and international audience. 

With a degree in Professional Communication majoring in Journalism from RMIT University, Sophie’s evolution in the est team has mirrored the publisher’s rapid growth as she progressed through the ranks from intern to managing editor of estliving.com at the end of 2019. 

Sophie also worked as a journalist at News Corp and freelance writer. In 2019 she represented est living on a design tour to Copenhagen and most recently, in January 2020, reported on MAISON & OBJET, Paris. 

[email protected]


Astrid Saint-John

Client Partnerships

[email protected]


Brigitte Craig

Client coordinator

[email protected]


Lidia Boniwell

Editorial assistant

[email protected]


Sian MacPherson

Founder & Editor at Large