About est

Inspired by first-hand industry experience and a passion for sharing the world’s most beautiful homes, products and design resources, Est was conceived as a digital ‘little black book’ for design enthusiasts across the world. We believe that your home is your sanctuary and we want to inspire and guide your design process through the principles of store, share, save and shop.

Originally launched in 2011, est has grown from Australia’s first digital design publication to a highly-engaged global community. Our award-winning website estliving.com is the central hub of the est experience, complimented by the weekly ‘Mini Issue’ e-newsletter and social media platforms.

Miffy Coady

managing director 

Miffy@estliving.com  or +61 408 358 324



Sophie Lewis

managing editor 

Sophie brings a fastidious eye for design detail and a passion for the written word to est living. With an impressive portfolio of writing, Sophie is adept at digital content creation and strategy. Her inherent instinct for good design ensures estliving.com remains an authentic resource for both an Australian and international audience. With a degree in Professional Communication majoring in Journalism from RMIT University, Sophie’s evolution in the est team has mirrored the publisher’s rapid growth as she progressed through the ranks from intern to managing editor of estliving.com at the end of 2019. Sophie also worked as a journalist at News Corp and freelance writer. In 2019 she represented est living on a design tour to Copenhagen and most recently, in January 2020, reported on MAISON & OBJET, Paris. 


Karen McCartney

editorial strategy advisor


Sarah Knight

associate editor + marketing manager


Brigitte Craig

junior producer estliving.com + product editor est magazine

Brigitte joined est in 2017. Previous experience in visual communications and customer service has enabled her to acquire a vast range of transferable skills that she has loved building on. Having completed a Bachelor of Acting, Brigitte enjoys being able to inject her creative flair into her work. She is est HQ’s (self-appointed) resident entertainer.


Lidia Boniwell

editorial + social media coordinator

Lidia knocked on est’s door as an intern while studying a Diploma of Interior Design at RMIT. Upon completing her studies Lidia was appointed the role of editorial assistant, supporting content production on estliving.com and across social media platforms, driven by her passion for design.


Jack Seedsman

design + creative


India Curtain

Editorial Assistant


Mandy Loftus-Hills

head of client partnerships

Mandy@estliving.com + 61 411 695 354


Astrid Saint-John

client partnerships manager

Astrid is a highly experienced and passionate commercial leader with proven success achieving results through long-lasting relationships and partnerships in media sales, spanning 19+ years. As a group sales director, Astrid has managed high performing teams across women’s lifestyle, food, fashion, interior & design sectors including brands such as Delicious, Vogue Living, Belle, taste.com.au. Astrid takes a keen interest in design and interiors and has undertaken an extensive renovation of her own on the Mornington Peninsula.

Astrid@estliving.com or +61 425 764 725


Deb Robertston

product library partnership manager



Emmy Ford

sales coordinator