About est

Inspired by first-hand industry experience and a passion for sharing the world’s most beautiful homes, products and design resources, Est was conceived as a digital ‘little black book’ for design enthusiasts across the world. We believe that your home is your sanctuary and we want to inspire and guide your design process through the principles of store, share, save and shop.

Miffy Coady

Managing director 

Having built her career during the establishment years of the Australian online market, Miffy worked with numerous businesses in high growth periods including ninemsn.com.au and carpoint.com.au. As an Executive Board Member and the Commercial Director of Kidspot.com.au, Miffy was crucial in building the platform to its $48M acquisition. Prior to joining est, Miffy was the Commercial Director of NewsLifeMedia and managed a portfolio of websites with over $80M revenue.

[email protected]  or +61 408 358 324

 

Sophie Lewis

Managing editor of estliving.com

Sophie brings a fastidious eye for design detail and a passion for the written word to est living. With an impressive portfolio of writing, Sophie is adept at digital content creation and strategy. Her inherent instinct for good design ensures estliving.com remains an authentic resource for both an Australian and international audience. 

With a degree in Professional Communication majoring in Journalism from RMIT University, Sophie’s evolution in the est team has mirrored the publisher’s rapid growth as she progressed through the ranks from intern to managing editor of estliving.com at the end of 2019. 

Sophie also worked as a journalist at News Corp and freelance writer. In 2019 she represented est living on a design tour to Copenhagen and most recently, in January 2020, reported on MAISON & OBJET, Paris. 

[email protected]

 

Mandy Loftus-Hills

Head of client partnerships

With a strong understanding of digital consumer behaviour, trends and marketing, Mandy excels in partnering with SME businesses at the growth stage. She is also the unofficial CEO of est – ‘Chief Entertainment Officer’.

[email protected] + 61 411 695 354

 

Astrid Saint-John

Client partnerships manager

Astrid is a highly experienced and passionate commercial leader with proven success achieving results through long-lasting relationships and partnerships in media sales, spanning 19+ years. As a group sales director, Astrid has managed high performing teams across women’s lifestyle, food, fashion, interior & design sectors including brands such as Delicious, Vogue Living, Belle, taste.com.au.

Astrid takes a keen interest in design and interiors and has undertaken an extensive renovation of her own on the Mornington Peninsula.

[email protected] or +61 425 764 725

 

Brigitte Craig

Junior Producer – est Product 

Brigitte joined est in 2017. Previous experience in visual communications and customer service has enabled her to acquire a vast range of transferable skills that she has loved building on.

Having completed a Bachelor of Acting, Brigitte enjoys being able to inject her creative flair into her work. She is est HQ’s (self-appointed) resident entertainer. 

[email protected]

 

Lidia Boniwell

Editorial assistant

Lidia knocked on est’s door as an intern while studying a Diploma of Interior Design at RMIT. Upon completing her studies Lidia was appointed the role of editorial assistant, supporting content production on estliving.com and across social media platforms, driven by her passion for design.

[email protected]

 

Jack Seedsman

Special projects

[email protected]

 

Sian MacPherson

Founder