About est

Who Are We?

est living is a global design resource showcasing the best in architecture, interiors and products. We profile both leading and emerging architects and designers across the world while spotlighting those residing in Australia.

est scours the globe to unveil authentic design products available now – or forecasted for the future. est engages with a discerning global design audience across different digital platforms. est is a design authority, curating distinct and meaningful content to inspire exceptional living.

The est Difference

EDITORIALISATION OF CONTENT | We take readers on an immersive journey through considered, bespoke and original content. Our stories are crafted with care and consideration, visual enticement and refreshing variety.

PURE-PLAY DIGITAL | As a digital publisher, audience insights lead our research. Our relationship with our audience is a pivotal determinant of performance. We utilise insights for concept development as well as being open, explorative and intuitive to how a story can be told across different platforms.

INSPIRATION KNOWS NO BOUNDS | We scour the globe for the most innovative, inspiring and design-forward products and projects. Your product belongs on both a local and international stage; showcased to the right designers and consumers.

ACTIVE CURATION | est invests the same level of commitment and care in composing a product launch as we do a project or designer interview. est’s loyalty to the right brands ensures the company you keep is contextual and holds substantial value.

PRODUCT IS AT OUR CORE | We put product front and centre in a way that no other Australian publisher does. We proudly explore the design story behind products and reiterate the importance of authentic design to our audience.

Management:

Miffy Coady | managing director 

Miffy is the driving force behind est’s online design hub estliving.com and quarterly magazine. With a proven track record spanning 20 years in commercializing corporations, Miffy’s resume includes roles encompassing commercial director of Vogue, GQ, Delicious and DonnaHay as well as digitally with ninemsn.com.au and carpoint.com.au.As an executive board member and commercial director at kidspot.com.au, Miffy was instrumental in advancing the business to its $48M acquisition.

miffy@estliving.com

Partnerships:

Mandy Loftus-Hills | head of client partnerships

Mandy joined est in November 2016 after over 17 years of experience in sales management, new business and revenue management. As part of the leadership team for lifestyle brand Kidspot.com.au from 2006-2012, Mandy managed large sales teams across HR, digital and retail outcomes and is a strong manager and business leader. With a strong understanding of digital consumer behaviour, trends and marketing, Mandy excels in partnering with SME businesses at the growth stage. She is also the unofficial CEO of est – ‘Chief Entertainment Officer’.

mandy@estliving.com

Astrid Saint-John | national key partnerships manager

Astrid is a highly experienced and passionate commercial leader with proven success in achieving results through long-lasting relationships and partnerships in media sales, spanning 19+ years. As a group sales director, Astrid has managed high-performing teams across women’s lifestyle, food, fashion, interior & design sectors including brands such as Delicious, Vogue Living, Belle, and taste.com.au. Astrid takes a keen interest in design and interiors and has undertaken an extensive renovation of her own on the Mornington Peninsula. With a recent move to Brisbane in 2022, Astrid continues to extend her portfolio of clients across Sydney, Melbourne and now Brisbane. On a personal front; another renovation – this time on a Queenslander – is on the agenda.

astrid@estliving.com

Deb Robertston | product library partnership manager

Relocating from the UK to Australia with her family in 2008, Deb has worked with Miffy and Mandy for 14 years through KidSpot and News.com, and joined est 2 years ago with over 29 years of experience in sales and marketing, from managing sales teams to running her own business. She loves seeing brands come to life in the Product Library and is passionate about learning about the design industry. Her favourite part of working at est is collaborating with like-minded people who are not afraid to try new ideas to inspire our audience globally.

deb@estliving.com

Emmy Ford | sales & marketing coordinator

After being a long-time follower of est, Emmy’s dream job was to combine architecture and graphic design and knew she wanted to work in publications. Unsure which creative path to take at university she fell into Advertising at RMIT. Emmy reached out to est in 2021 and has grown in her role over the last 2 years jumping between sales and marketing. She is passionate about design history and mid-century furniture and architecture, always falling for a vintage chair or a classic Parisian apartment.

Editorial:

Sophie Lewis | editor

With a degree in Professional Communication majoring in Journalism Sophie transitioned to a journalist at News Corp as well as a freelance writer. Sophie brings a fastidious eye for design detail and a passion for the written word. With an impressive portfolio, Sophie is adept at digital content creation and strategy. Her inherent instinct for exceptional design ensures est remains an authentic resource for a global audience, leading an extensive editorial team of 15 writers and contributors.

Jack Seedsman | creative and concept designer

Jack has seen almost all realms of est living over his five years in the business, starting in products and assisting in social media and editorial, and now compiling our quarterly magazine. Jack leads our visual creative nature and always pushes the team to explore new and different concepts. Jack is returning to university in 2023 to complete his Master of Architecture.

Megan Rawson | partnerships editor

Previously est living managing editor in 2019, Meg moved onto communications, marketing and PR roles at Alexander &Co and Architectus, all while writing as a senior contributor for estliving.com and est magazine. With a degree in interior design from the Interior Design School of London and product experience in London studios Tom Dixon and Studio Toogood, Meg has an extensive folio of design knowledge globally and locally, making her the perfect candidate to manage est’s commercial content.

Brigitte Craig | producer estliving.com + product editor est magazine

Brigitte manages and leads the estliving.com product library and has played a pivotal role in building the mega-resource that houses approximately 10,000 products. She scours the globe for the best in product design, crafting edits of unique and compelling products across all est channels. Having completed a Bachelor of Arts (acting) before joining the est family in 2017, Brigitte enjoys being able to inject her creative flair into her work and est HQ.

Lidia Boniwell Lombardero | editorial, social media and video coordinator

Lidia knocked on est’s door as an intern and has since moved through multiple roles to editorial, social media and video coordinator. Driven by her innate passion for good design, Lidia is responsible for creating and implementing the social media strategy and engages with more than 1,000,000+ followers across est’s channels. Alongside managing and coordinating est’s social media and video, Lidia also works closely with the editorial team and writes content for estliving.com.

Holly Beadle | features writer

Holly joined the est editorial team as an intern in mid-2021 while in the final stages of her media and communications degree. From writing and illustrating picture books when she was in primary school, to acquiring a love for architecture and design as she got older, writing for est was a ‘best of both worlds’ kind of opportunity. Now as a full-time features writer, she gets to combine two of her biggest passions on a day-to-day basis.

Advisory:

Karen McCartney | editorial advisor

Well-regarded for her work in the world of interiors, architecture and design, Karen’s impressive resume spans print and digital media. Formerly the editor of Marie Claire lifestyle and Inside Out magazine, Karen is also a bestselling author; releasing Perfect Imperfect, The Alchemy of Things, Super House, and Iconic: Modern Australian Houses 1950- 2000. Working closely with est’s editorial team, Karen counsels on editorial strategy and direction across all of est’s digital platforms.