Aesop Sydney Flagship Store
While Aesop has forged a reputation with each of its showroom collaborations, their space in Pitt Street, Sydney marked a momentous occasion; three successful decades and their largest space to date. For this, they enlisted Norwegian design firm Snøhetta.
Snøhetta Senior architect Peter Girgis said the space is true to the spirit that’s present in all Aesop stores, tapping into a soothing, calming and transformative environment. “Imagine you’re in a cathedral or a vast valley,” he says. “Yes, there’s a feeling of greatness, but there’s also a sense of smallness, of introspection, of perspective. This contradiction is where our design sits.”