Alexandra acknowledges service is key. The trademarked ‘home hotel’ concept extends beyond the ‘usual inclusions’ such as premium linens, towels, and gourmet welcome hampers. Luxico’s five-star service offers housekeeping and a 24/7 concierge team, on hand to assist with everything from grocery deliveries, restaurant bookings, local insider tips, catering, additional cleaning to airport transfers. ‘Ultravillas’, Luxico’s preeminent category, presents upgrade inclusions including daily housekeeping, a private butler, a fully provisioned fridge, and even a sommelier honesty bar.
Alexandra reveals while families make up the majority of guests, “A quarter of our bookings are via our ‘Stay Longer’ product, tailored to guests who are renovating, for corporate relocations or even for film production cast and crew seeking flexible terms on high-quality accommodation for stays of up to 12 months,” she says.