As a titan of local design, Royal Copenhagen have evolved alongside the industry in Denmark, while remaining committed to nurturing Danish craftsmanship and emerging design talent. “Royal Copenhagen is a design-driven company, built on craftsmanship and design traditions” says Bastrup. “Our uniqueness and intellectual properties lie in our design.” For Bastrup and his team, design will continue to be their competitive advantage moving forward, with the high standard of craftsmanship the company are known for continuing to characterise their collections. This respect for the materials and craftsmanship is a consistent marker within the Danish design leaders, and no doubt has played an enormous role in the global appetite for their design.
Take porcelain for example; while it may once have conjured up ideas of stuffy, chintzy designs, Royal Copenhagen demonstrates its high quality, handcrafted aesthetic, with a range of new collections that Bastrup describes as desirable symbols for an “up-to-date and quality-conscious lifestyle”. While the designs may look very different from their predecessors 245 years ago, the collections continue to be made and painted entirely by hand.