What is the Phoenix story, from its beginnings in Hastings, Victoria, to today?
John Hoogendoorn: The humble beginnings of our story go back to the 1980s when Brian Wansborough, already an industry leader in building and hardware, embarked on a mission to manufacture three-piece tapware of superior quality. Working with his co-founders, Brian established Phoenix, focusing on design innovation – a tradition that lives on as our in-house R&D department continues to design, prototype and refine every product.
Today, Phoenix creates bathroom and kitchen fittings through refined Australian design. For over 30 years, we’ve been trusted to deliver innovation, precision, and quality in every product – designed in-house and made with pride – for a timeless experience in the home.