Danish photographer Heidi Lerkenfeldt deserves a large round of applause for her latest project – the Ferm Living Spring Summer 2013 image campaign.

Heidi’s treatment of the imagery is not only stunning but she has nailed a warm, sunny treatment whist shooting in the middle of a Scandinavian winter. What a magician!
We love the Spring Summer 2013 collection for its strong geometric patterns and pastel hues. A trend that has been emerging in Australia for some time. View the entire catalogue HERE >>