We swear by the adage that you can never own too many pairs of denim jeans (though some members of our family who share our wardrobe space may disagree?!) and with the latest collection by Frame we bet you too will find the perfect excuse to add a new pair or two to your groaning denim collection.
Jens Grede and Erik Torstensson, two London based Swedes, began their mission to create the perfect pair of jeans in 2012 by combining the quality of manufacturing in LA with the influence of a London style, cut and fit. Based in California, with offices in both West Hollywood and Shoreditch there is no doubt this latest denim label to hit the hips of fashionistas around the world is just on the tipping point of reaching some serious cult following credentials.
The only advice we have for you when it comes to denim is don’t fight it – go with it.