Established by Rossana Orlandi in 2018, Guiltless Plastic aims to re-align our collective relationship with plastic. Once revered as a revolutionary material, plastic’s longevity and economy saw it filter into everyday life at unprecedented levels in the mid-1950s. But, like any form of unsustainable manufacturing, the material’s low price point and indiscriminate accessibility meant a throwaway culture was quickly cemented. Now, well over half a century after its creation, plastic is cloaked in stigma as it continues to replace natural materials and overwhelm landfill around the world.
Guiltless Plastic has emerged with a two-fold philosophy that stands to remind us of the material’s profound innovation, validity and capacity for re-use while holding us all accountable for the unparalleled degree of waste and repetitive replacement that underlines the actual problem.