Why is being 100 per cent Australian designed and made important to you?
Fleur Sibbel: We are so proud to be an Australian brand and enjoy the benefits of flexibility and the ability to move at a fast pace across design, construction, and communication while maintaining the highest quality. As a local brand, we can create our own unique style, essentially the building blocks of the brand. We can manage the entire supply chain – from sourcing sustainable raw materials to design, manufacturing, wholesale, trade and finally, retail. Each item can be tracked from beginning to end, allowing our clients to follow their orders through a live online tracking system.
Being 100 per cent Australian made affords us the ability to introduce new designs regularly, as well as one-off designs. Over the past 27 years, Willy has designed more than 35 collections, equating to well over 200 items. This ensures we maintain a wide collection of residential and commercial furniture, including upholstery and bathroom furniture.
How has the style of your furniture evolved over the years? Do you take design cues from the original work of Hermanus Sibbel?
Wilhelmina McCarroll: We started out with a look, inspired by the clean lines of Scandinavian design and the Sibbel-built homes. I incorporated some of the ‘butterfly handle’ details as inspiration to create the Hero and Pearl collections. Since the launch of Halo in 2015, I have evolved as a designer and developed my style. I work with layering materials and have refined every detail – always considering new ideas to finesse the collections. Creating balance is fundamental; not too much, not too little.