Known for her unconventional approach to interiors, it’s no surprise YSG Studio founder and director Yasmine Ghoniem describes design as something that ‘chose her’. After a career in music left her wanting more, Yasmine and her sister Katy Svalbe joined forces under the name Amber Road where they worked as partners for seven years; Yasmine leading the interior design and Katy leading the landscaping.
Fast forward and Yasmine is coming to the end of a hugely successful year. Not only did she launch her own solo studio YSG, but she cleaned up at the TDF X Laminate Awards, AIDA Awards and Dulux Colour Awards for her show-stopping Budge Over Dover project.
As we saw in YSG’s Crane in the Sky in Sydney, Yasmine is a master at layering colour and pattern, bringing a sense of personalised curation to each of her projects through bespoke furniture, artwork and rugs. Speaking to Yasmine, we explore how growing up in the Middle East has influenced her eccentric interiors, the vision behind YSG and how this year is only the beginning for her and her team.