We tend go a little weak at the knees for beautifully scented skin care and Myrtle & Moss is without doubt a firm favourite here at Est. Why? Because owner, Georgina Nelson has carefully blended 2 heavenly scents for her range. ‘Bergamot Rind, Tangerine & Geranium Leaf’ and the sparkling zesty ‘Mandarin, Lemon Myrtle & Orange Peel’.
The delicate Myrtle & Moss botanical fragrances transport us back to blissful times…. a trip to the seaside …plucking fresh fruit from the neighbours orchard as a child … maybe it’s a mothers hug or a day spa treat??? We’re not quite sure what the special memory is but we like it!
Georgina will be exhibiting Myrtle & Moss at the Life Instyle, Melbourne 2013 and shares with us a few insights into her business..
How long have you been trading? Two and half years – what a ride!
Describe your product line. Australian made, stylish, scented botanical products for your body and home. The range was designed to provide an ‘incidental sensory delight’ as the products look, feel & smell superlative! The range started out as skincare but now includes a Room Scent and Soy Wax Candle!
What motivated you to start a business? Nothing on the market in the unique gorgeous gift shops that filled that brief. The range uses essential oils and has a sublime scent!
How did you come up with your business name? I liked the word ‘Moss’ (connotations of soft, natural and pretty) but that name was already trademarked. I then researched with my friends variations on it – Lime Moss, Soft Moss then decided to call it Myrtle & Moss as the citrus range includes Lemon Myrtle. In the early days some suppliers used to call me ‘Myrtle’!!! At home (my husband and 3 kids) refer to the business as ‘Myrtle the Turtle’!
What has been the toughest lesson you have learned to date? Don’t sign anything unless you’ve read and understood it! Very expensive early mistake!!!
What do you love most about what you do? Being part of a growing business, I initially started selling to friends and family at Christmas fetes in 2010 but now the business supplies over 130 high end unique gift stores around Australia!
Where do you find inspiration to keep you motivated? Nature!
Name one thing you’d be lost without in your business. iPhone – emails, text, calls, internet whilst on the move!!!
Today we are so excited to reveal a few images from the new Myrtle & Moss image campaign, created by our dear friends photographer Tara Pearce and stylist Stephanie Stamatis on location at The Butter Factory which you may have spotted inside Issue #9.
If that’s not enough excitement, we are giving away a duet of Body Lotion 500mL & Body Wash 500mL in both scents as well as Sublime Hand Cream in both scents valued at $199.00.
To enter become a SUBSCRIBER and then FORWARD any of our weekly subscriber Mini Est mail- outs to a friend between today and Friday 26th July 2013. Hey why not? Est is all about sharing. Terms and Conditions are available here >>
If you’re already a subscriber – then great – all you have to do is forward the Mini Est on to a friend to enter.