Ahh Nashville. A city so packed full of charm and with a vibe that is terribly contagious. The sense of community spirit in “Music City” is strong, as is its creative energy. In Nashville, the whole ‘Southern Charm’ thing really is a thing. Here, people greet you with a big smile and want to know how “y’all” are doing. Nashville is a town where artists can thrive. And now, with the opening of Noelle, a re-imagined 224-room hotel from the ‘30s, located in the historic Printers Alley downtown, there is no better time to visit.
WORDS: Georgia Hopkins | PHOTOGRAPHY: Caroline Allison, Emily Dorio & Josh Gilmore
A celebration of many local talents, owners Rockbridge brought this Art Deco property to life by assembling a team of local creatives, starting with operator MAKEREADY, a company designed to create and operate hotel, restaurant, and retail brands, together with Nashville-based architects Feltus Hawkins Design, Nick Dryden of Dryden Architecture and Design (DAAD), and creative branding experts Peck & Company, led by Benji Peck. Together the team has masterfully preserved the historic hotel, first opened in 1930 by the Noels, a prominent Nashville family, while infusing it with an inspired energy. Thoughtful design touches carry throughout with carefully preserved architectural details from the hotel’s original design – from its restored terrazzo floors, original brass hardware, and soft pink Tennessee granite walls, to fresh touches like geometric Art Deco patterning carved into the wood ceilings in the guest rooms.
It is a property that also unites the city’s creative and artisan communities. There are so many beautiful corners and charming on-site amenities. In the lobby alone you find Drug Store Coffee – the brainchild of Andy Mumma, owner of Nashville’s favourite speciality coffee house, Barista Parlor; as well as Keep Shop, a retail store curated by local creative consultant Libby Callaway that brings together top Nashville designers, artists, and makers to contribute unique and one-of-a-kind pieces, some of which can be found worn on the hotel staff.
Not only that, Nashville artist Bryce McCloud oversees Noelle’s art programming, which includes custom-made interactive pieces designed by McCloud and executed by the team at his local studio, Isle of Printing which, together with a rotating line-up of other local artists, are featured in the guest corridors. McCloud’s on- property experiential art space and shop, Little Prints, is home to a working vintage printing press – effectively bringing printing back to Printers Alley.
Guests and non- guests can enjoy Noelle’s intimate rooftop bar, Rare Bird, with its outstanding views looking over the whole of downtown and out to the Cumberland River, with restaurant Makeready Libations & Liberation serving up exceptional local and seasonal dishes all day in a light-filled space; and Trade Room (Noelle’s lobby bar) great for drinks.
Book your stay at Noelle here.