Combining unique abstract photographic prints with delicate hand embroidered illustrations One Another are showing their collection of limited edition ethically produced cushions, scarves and artworks for the first time at Life in Style this week in Melbourne.
Graphic Designer and photographer, Rick Carter and fashion designer Annette, share a passion for humanity and a desire to empower and transform the lives of people living in poverty. Committed to ethical production, One Another challenges consumers to question where and how products are made before they purchase them.
Supporting women in Lucknow in India to pull themselves from the poverty they they once lived in, One Another employs these creative women for their embroidery skills used throughout the collection.
“We hope that the range of ethical products we have created encourage people to support one another and understand that they are designed to enhance your life and importantly the lives of the women who make them.”
Combining ancient arts and traditional practices with a modern aesthetic, One Another creates homewares that will make both your heart and home sing.
Here we ask Rick how he got into the business of combining design with a cause for humanity.
How long have you been trading?
One Another is launching at Life Instyle!
Describe your product line.
One Another combines unique abstract photographic prints with delicate hand embroidered illustrations in a colourful collection of limited edition, ethically produced cushions, scarves and artworks. The launch Summer 2013/14 Collection features three series – Botanical, Oceanic and Dance of India. Botanical fuses leafy x-ray prints with hits of acid green and dirty pink embroidery. The inky swirls and reflections of the Oceanic series are embroidered with rhythmic currents and waves. Dance of India is a celebration of colour and movement with swirling sarees embroidered with the street maps of Indian city’s Chennai and Lucknow.
What motivated you to start a business?
The seed for One Another was planted in 2008, when Annette and I travelled to India with not-for-profit organisation Opportunity International Australia to capture the lives of women and their families in their battle to lift themselves out of poverty. The body of images and stories from the two trips created my subsequent photographic exhibition and book, Eight Sixty. On our return we thought we needed to do more and that we too should embrace the entrepreneurial spirit of the women in India. We wanted to work directly with the women in India cutting out any middle-men so that the women themselves would benefit from our partnership with them. As much as we loved the intricate and colourful designs of India they didn’t translate to our home or our wardrobe. Our vision was to create a collection that brought together the traditional embroidery techniques with a more modern aesthetic, to expand the range of these extraordinary craftspeople and introduce their product to a wider audience.
How did you come up with your business name?
It is the concept of unity and supporting one another, connecting with one another and loving one another, that inspired the labels name. We hope that the products we have created encourage people to support one another and understand that they are designed to enhance your life and importantly the lives of the women who make them.
What has been the toughest lesson you have learned to date?
Underestimating the amount of time involved to do everything else to setup and launch a business, designing the range was the easy part.
What do you love most about what you do?
It is fantastic to be able combine my creativity with my desire for social change. Having been a Graphic Designer and Photographer for many years, I have enjoyed branching out into textile design and learning about fabric and embroidery. The women in India have taught me a lot, this time last year I didn’t even know what a running stitch was!
Where do you find inspiration to keep you motivated?
The hope that what we are doing will actually make a difference to the lives of a few families in India. If I succeed they succeed.
Name one thing you’d be lost without in your business.
My wife who is my partner in life and business and my camera, which is how all this began.
One Another will be exhibiting at the upcoming Life Instyle in Melbourne. If your coming to Life Instyle be sure to stop in and say hello to the Est Magazine. We are thrilled to be participating in a “Meet the Experts” session at 10am on Sunday 4 August.