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Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. In creating a universe of bright everyday objects and furniture that are functional and affordable, HAY changed the world’s view of Scandinavian design forever.

This book tells the story of HAY through an exploration of its foundations, bold approach to colour, and collaborations with the most talented creatives around the world who share the brand’s core values of making joyful, high-quality design available to a wide audience.