The Loom Ecru Hand Towel is made of 100% GOTS certified organic cotton and dyes give a beautiful softness against your skin while the intricate, double-loop weave lends extra absorbency and plushness. The Ecru design is one of the signature Loom Towels designs; it’s a natural cream colour and completely un-dyed organic cotton. Because it is un-dyed this range has been pre-washed – it is incredibly soft.