RMIT & Country Road

  • RMIT VM Country Road 75 Est Magazine

    Country Road and RMIT University have teemed up again this year for the annual Window Project installation at the fashion labels flagship store in Melbourne’s South Yarra. The collaboration between one of Australia’s leading fashion labels and the university of design and technology gives students of the Diploma of Visual Merchandising course the opportunity to test their creative mettle in the industry in which they are about to embark.

    Working to a brief that encourages inspiration from the Country Road brand aesthetic as well as seasonal design trends, the students  effectively develop and work through concepts while taking feedback and direction from the Country Road team and liaising with suppliers to then reach the final objective of installing their designed window concepts.

    ‘We always love working with the RMIT students. Every year their ideas are new and fresh, pushing the boundaries of visual merchandising while still working to a real life brief. It’s great to support a new group of talented young designers,’ says Country Road Managing Director Sophie Holt.

    Encouraging new ideas and collaborations are key to the fashion and homeware brand’s success in remaining fresh and relevant. The future only looks bright for Australian design when industry heavyweights start to follow Country Road’s lead and get involved in nurturing our up and coming talent like this. A win win for all we say.

    We are also couldn’t leave it be unsaid that we a little bit proud of our Est contributor Maxine Reidmaier and her groups installation of the colour scale cushion window. Love your work Max!

    RMIT VM Country Road 75 | Est Magazine

    RMIT VM Country Road 01 | Est Magazine

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    RMIT VM Country Road 04 | Est Magazine RMIT VM Country Road 11 | Est Magazine

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    RMIT VM Country Road 105 | Est Magazine

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    PHOTOGRAPHY Rebecca Rocks

     


    DESIGN COVET | COUNTRY ROAD HOME COLLECTION


     

    RMIT VM Country Road 102 | Est Magazine

     

    RMIT VM Country Road 103 | Est Magazine

    RMIT VM Country Road 101 | Est Magazine

     Tableware and Home accessories all available at www.countryroad.com.au

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