Country Road and RMIT University have teemed up again this year for the annual Window Project installation at the fashion labels flagship store in Melbourne’s South Yarra. The collaboration between one of Australia’s leading fashion labels and the university of design and technology gives students of the Diploma of Visual Merchandising course the opportunity to test their creative mettle in the industry in which they are about to embark.
Working to a brief that encourages inspiration from the Country Road brand aesthetic as well as seasonal design trends, the students effectively develop and work through concepts while taking feedback and direction from the Country Road team and liaising with suppliers to then reach the final objective of installing their designed window concepts.
‘We always love working with the RMIT students. Every year their ideas are new and fresh, pushing the boundaries of visual merchandising while still working to a real life brief. It’s great to support a new group of talented young designers,’ says Country Road Managing Director Sophie Holt.
Encouraging new ideas and collaborations are key to the fashion and homeware brand’s success in remaining fresh and relevant. The future only looks bright for Australian design when industry heavyweights start to follow Country Road’s lead and get involved in nurturing our up and coming talent like this. A win win for all we say.
We are also couldn’t leave it be unsaid that we a little bit proud of our Est contributor Maxine Reidmaier and her groups installation of the colour scale cushion window. Love your work Max!
PHOTOGRAPHY Rebecca Rocks
DESIGN COVET | COUNTRY ROAD HOME COLLECTION